It’s already November and the winter has started to spread its root. People have started to prepare themselves to welcome 2015. Isn’t it the best time to correct the errors and issues with your business to give it a boost in the coming New Year?
Of course, we are talking about the issues with your e commerce shopping portal. You can multiply the performance and sale of your online business simply by following some simple tricks.
Being an experienced website designing company we have noticed some major issues that are very common and mostly ignored – either for lack of knowledge or for ignorance. Go through the tips.
How heavy is your website?
Yes, we are talking about the size or weight of the website. The bigger it will be, the longer time it will take to load. And every buyer of any shopping portal jumps from one product to another to find out the most appropriate product. If your website takes long time, they will simply quit it.
So, what can I do?
Optimize the images. I mean, reduce the size of the images. There are two popular ways – reducing the image resolution and compressing the image.
If you follow the first one, it might affect the image quality. In fact, reducing the image resolution means reducing the details of the images.
On the other hand, there are several online and offline tools that can be used to compress the image size keeping the quality ‘almost’ same! Yes, mind it, we never say that it won’t affect the quality at all.
Most of the best website design services use professional image optimizer that compresses the images that hardly affects the image quality
Are the functions of your website predictable?
Predictable in the sense, one can easily understand what the function of a particular button is or how to perform an action. For example, we have visited many shopping portals where the process of finding out the perfect product or purchasing a product is very complicated.
It requires knowledge on the viewer’s psychology as well as the technology to implement the knowledge. You must remember that not all the viewers of your site are well familiar with online shopping. So, help them make their first purchase by spoon-feeding everything that they are looking for.
Does your website track the viewers’ interest area?
You added a product in your wish-list but didn’t purchase; from the next day, you started getting offers related to that particular product or similar ones. Isn’t it amazing? You must know that it stimulates the buyers to purchase the product.
Most of the top website designing company use this technology while develop any shopping portal. It increases the number of sales remarkably.
Is your website accessible through mobiles?
No visitor likes to stretch and shrink constantly to view different parts of a website. It must need to be mobile friendly; if not mobile version (i.e. m.example.com). You can find more tips on engaging web development to master the market in our previous blogs.
Today almost 60% of the buyers track their product through mobiles and tabs and soon it will increase more. A big part of the rest of the buyers, surf from their office computers. So, make it highly mobile friendly. It’s even better if you provide them an intuitive mobile apps for the three major platforms Android, Windows and iOS.