Website development isn’t just having compiling the art and technology – it’s understanding the psychology of the audience and getting control of their mind. The more you understand your audience, the more control you can get to retain them until conversion. It’s the skill of the affordable web development services that the websites developed by them are most successful among hundreds of competitor websites. Though we’ve discussed on this topic in previous blogs, keeping the demand in mind, let’s today know how you can make your website more engaging and powerful to increase the conversion ratio of your shopping portal.
Don’t make your audience confused
When you have several choices, you become confused in what to choose. Isn’t it? So, don’t confuse your audience. Give them minimum but potential choices. For example, if you are developing a shopping portal, and make places everywhere to jump to another product, certainly, a major part of your customers will continue jumping from one product to another and the chances of conversion will decrease. Rather, let them select a product and them lead them to the detailed page of the product where you will get better options to convert them.
Help your audience to decide
It’s even better to help your customers understand that they are choosing the right product. There are several ways for it. You can provide detailed information about the product; explain the pros and cons; compare the product with similar products; or can provide social help. Yes, that’s the most effective way! People like to follow other people – no matter how knowledgeable they are regarding the product. Most of the affordable web development services make place to leave your comment and rating to help others get confirmed. You can also read our blog on 6 tips to remain creative and out-of-the-box web design.
Create artificial scarcity to give your audience a hurry
Things become much precious when you come to know that you may miss it in some time. Yes, as per marketing strategy it’s known as ‘artificial scarcity’. Tags like, ‘offer ends in…’, ‘2 items in stock…’ etc. make people hurry in placing their order. However, we never suggest foul marketing strategy and that can affect your reputation permanently. No creative web design services will suggest you following any cheap strategy like hidden cost etc.
Use interactive images more than texts
People don’t like to go through long texts and if you provide tons of information in the front face, it can fade up their interest. There are some people as well who don’t have good knowledge on a particular language (mostly English). So, it’s always best to use self-expressive images and icons to help them understand at a glance. Today most affordable web development services follow this rule of thumb to improve customer satisfaction.
Highlight the best deals
Shopping is a habit of some people and they often buy products just because ‘it’s on offer’. Same is applicable for ecommerce. So, highlight all the ‘best deals’ at the first screen. Though it’ll not increase your sales drastically; still you’ll get some customers. On the other hand, it also provokes people to visit the site again to see if ‘their product’ is on offer.
Make it simple and fast
Last but not the least! Cheaper web developers try to attract their customer through gimcrack images that are less insight driven and no need to say that it increases the page loading time drastically. So, it’s always important to optimize all the images of your website and keep it as light as possible. In addition, allow the affordable web development services enough time to make your site simpler and interactive.