Category Archives: Popular Post

ecommerce website development

Starter’s Guide to Launch Ecommerce Website Online with Faster ROI

When did you last go to any shopping mall? If you are a working person, probably you have to think a lot, because today we don’t have much time for such ‘luxuries’. If I enquire a bit more, there’s a good chance that you will say that you prefer to buy online.

It’s very true that within last a few years, queries for ecommerce website development has increased unbelievably; and of course the reason is the boom in the number of online buyers. Though there’s still a huge gap in the number of online and offline shoppers, it’s not ignorable anyhow.

So, It Can Be A Good Business Opportunity
Yes! Every day offline sellers contact ecommerce website development companies in Kolkata to start their online business. But, when they plan to upgrade themselves, they become puzzled between so many technical terms and eventually end up with a petty worthless online shopping site and within a few months they realize that the whole idea is super-flop.

Yes, The Grapes Are Sour
Aw, it’s not that your ‘idea’ was wrong; but your tool wasn’t perfect to fight with those giant companies. Just like you add shelf & showcase, arrange products, employ sales person etc. in your shop, you need to implement those functions through creative website development technology.

Then What Should I Do?
Just remember, your weapon itself needs to be enough efficient, intelligent and powerful to retain your customers and increase the chances of conversion. How’s that possible? Here we have discussed it in detail in this article.

First Thing First
Of course we aren’t going to discuss about ‘demand and supply’ type of theory. We believe you know that better than us. First you decide if you want an ecommerce website, an app or both? All have some advantages and disadvantages. Here’s a brief:

Advantages of Website
Target wide range of customer types
Customers can reach through organic search
Easy to Increase Leads through AdWords Campaign
Provide more information through a single screen
Easy to implement compelling features
Easy to operate for aged and less savvy users

Advantages of App
Can easily target smartphone users
Easy to create more dedicated customers
Simple to feed offers through Push Notification
Can be used on-the-go and thus can expect more involvement
Simple to offer location-centric offers

So, What Should I Go For?
Thumb of rule, “The more you invest, the better ROI you’ll get”. But, in our opinion, one must not bypass the ecommerce website development. You always get the chance to escalate your sales by clubbing your website with a mobile app. But, first concentrate on the vast web market.

Okay! I Know A Few Low Cost Website Vendors
Argh! When you are planning to develop shopping site, ‘price’ should be the last question you ask to your vendor. You just focus on the features and functionalities. Two similar type of online shopping portal may differ vastly in backend functionalities and of course it’s ultimate power. And as your hard-earned money will be invested, you never should say, “I don’t understand these; do what is good”.

It’s Fact That I’m Non-Technical
We know. If you were a technical person, you wouldn’t have continue reading this article till now. So, first you research some good ecommerce website design and note the features that you love and that you need. Remember some ‘lovely’ features may multiply your cost. And, experts are always there to rectify your mistakes.

Now provide the list of requirements (known as SRS – Software Requirement Specification) to your vendor and ask for their suggestion. If they add or deduct any from your list, ask for clarification. You just need to understand the front-end effect from them – not the complex backend functionalities.

What Technology Is Best for Me?
If you don’t understand technology well, don’t force your vendor to follow your choice just because ‘that’ site is developed on this technology. Your shopping site development company would suggest you the most suitable and cheaper option for you.

Generally, Magento and WooCommerce are popularly used as dedicated ecommerce website development technologies. However, some company may deliver you a better website on ASP.Net or Custom PHP or something else. Better, you let the experts do their job their way.

How Much Budget Is Enough for A Startup Business?
It depends on how complex and vast are your functionalities. Or in simple word, the more appealing and powerful you want to make your site, the more you need to invest. And there might be huge difference between the minimum and maximum amount.

Well, Then What Will Be My Steps to Start?
Simply, do research; create a draft of design layout and functionalities; contact the best ecommerce website development company; discuss your idea; and assign the project. Also, we would recommend to opt for a short digital marketing service, once your site is live to promote your website among the crowd. All the best.

Android Development Services

Quick Remedies to Top Challenges of Android Development

When shopping malls have established their reputation in most of the cities and metros, e commerce sites have thrown challenge against them by providing easy home-shopping. Mobile apps have added salt to it by making the shopping as easy as a cup of tea.

As per survey report, every next shopping portal is contacting low cost android development companies to develop mobile apps for their site. It’s not just a craze; indeed, a necessity to grab the market rapidly.

But, if you look behind the scene, you’ll find that the developers (mostly less experienced ones) are not that much excited. Why? Ecommerce apps are highly complicated to develop as it needs to be highly efficient to attract, retrieve and retain customers. You can go through the Useful Handbook for Custom Software Development.

So, today we planned to highlight some of the most challenging parts of low cost android development to help the android developers. Just go through the points:

Multiple OS Versions :

Multiple OS Versions
Another irritating issue with low cost android development is its several OS releases. Of course it’s good for the users as they get something better every time; however, when it comes to app development, it’s just a headache.

You might suggest to focus on the most recent one; but how can you be sure that all the users have updated their phone? It becomes even more complex, when you buy a Smartphone on January 2011 that comes preinstalled with Android 2.1, while Android 2.2 had already been released in July 2010.
Make constant research on what version is most popular or widely adopted in most of the mobiles. Other possible way is to follow the oldest popular version that will run on most of the newer versions.

No Standard Screen Size :

It’s very frustrating (is it!) that Google still hasn’t standardized any common screen size or at list the ratio of screen resolution and that’s why it becomes very challenging to fit the app in mobiles with different screen sizes.
The only way to solve the issue is to create multiple designs of different size and integrate in the app.

Software Hardware Integration Problem :

Again android doesn’t follow the same rule everywhere. A particular button in a particular mobile has a particular function. It’s okay. But, the same button in a different mobile has different functionality. That’s embarrassing!
If you develop of low cost android app that relies upon buttons, we can assure that it will become flop. So, avoid use of buttons to operate your app.

Security Issue :

Lack of governance is a great issue in Android which makes it vulnerable to different malwares. Often it becomes very challenging even for the low cost android developers to roll out any bug fix through the app update process.
Always follow standard coding to avoid security issue. Many developers ignores it to keep the app simpler and lighter. Stay updated regarding the latest malwares and their type of attacks. If it takes time to solve an issue, declare the fact to make your user aware of it.

affordable web development services

Unbeatable Ideas to Make Your Ecommerce Website Design Compelling

It’s already November and the winter has started to spread its root. People have started to prepare themselves to welcome 2015. Isn’t it the best time to correct the errors and issues with your business to give it a boost in the coming New Year?

Of course, we are talking about the issues with your e commerce shopping portal. You can multiply the performance and sale of your online business simply by following some simple tricks.

Being an experienced website designing company we have noticed some major issues that are very common and mostly ignored – either for lack of knowledge or for ignorance. Go through the tips.

How heavy is your website?

How heavy is your website

Yes, we are talking about the size or weight of the website. The bigger it will be, the longer time it will take to load. And every buyer of any shopping portal jumps from one product to another to find out the most appropriate product. If your website takes long time, they will simply quit it.

So, what can I do?

Optimize the images. I mean, reduce the size of the images. There are two popular ways – reducing the image resolution and compressing the image.

If you follow the first one, it might affect the image quality. In fact, reducing the image resolution means reducing the details of the images.

On the other hand, there are several online and offline tools that can be used to compress the image size keeping the quality ‘almost’ same! Yes, mind it, we never say that it won’t affect the quality at all.

Most of the best website design services use professional image optimizer that compresses the images that hardly affects the image quality

Are the functions of your website predictable?

Predictable in the sense, one can easily understand what the function of a particular button is or how to perform an action. For example, we have visited many shopping portals where the process of finding out the perfect product or purchasing a product is very complicated.

It requires knowledge on the viewer’s psychology as well as the technology to implement the knowledge. You must remember that not all the viewers of your site are well familiar with online shopping. So, help them make their first purchase by spoon-feeding everything that they are looking for.

Does your website track the viewers’ interest area?

You added a product in your wish-list but didn’t purchase; from the next day, you started getting offers related to that particular product or similar ones. Isn’t it amazing? You must know that it stimulates the buyers to purchase the product.

Most of the top website designing company use this technology while develop any shopping portal. It increases the number of sales remarkably.

Is your website accessible through mobiles?

No visitor likes to stretch and shrink constantly to view different parts of a website. It must need to be mobile friendly; if not mobile version (i.e. You can find more tips on engaging web development to master the market in our previous blogs.

Today almost 60% of the buyers track their product through mobiles and tabs and soon it will increase more. A big part of the rest of the buyers, surf from their office computers. So, make it highly mobile friendly. It’s even better if you provide them an intuitive mobile apps for the three major platforms Android, Windows and iOS.

Creative Web Design Services

A Bunch of Tips on Web Design to Make Your Shopping Portal More Market-Friendly

It’s hard to calculate how many shopping portals are launching everyday across the world. No matter it’s developed in Magento, WooCommers, ASP.Net or any other technology, the UI is one of the most powerful parts to ensure more conversion. But, it’s very funny that, when a client discuss with the best website design services, they mostly talk about the technology and the functionalities. They leave the UI design part for the designers. We already have discussed on Engaging Web Development to Master The Market. So, let’s today know some more tips on web design how you can make your website UI market-friendly to increase conversion.

Insight Driven Refine Option

People have become lazier and they want everything at their fingertip. They want shortcuts. Refine option is the most effective feature for such people to make their searching method easier. But, it’s the knowledge and skill of the developer to make the refine option more useful and intuitive. Offer the visitors a bunch of highly effective filter options that really works as they actually want. We know best website design services that have developed several ecommerce portals with research driven filtering options.

Option to Revise The Refine Feature

We’ve visited website that offer refine option for one time. If you want to revise it, you have to go back and then forth or have to reload the page. It’s very immature development process. Change it and offer endless revision options as well as multiple filtering options. No doubt, it’s very effective in reaching them to their ‘destination product’.

Place Search Bar at The Right Place

Whenever we visit any shopping portal we feel the necessity of a search bar, no matter how useful filter options are there. We want the simplest method to find our desired product. Place it in the most appropriate place as per the design you have prepared. To make it even more useful, most of the creative web design services add features like autocomplete.

Highlight The Offer Tags Properly

Neither make it exaggerated nor make it too small to see. Make it eye catchy and proportionately matching. It should attract the visitor; but shouldn’t disturb. I think, it’s clear what I want to say. But, above all, never forget to place such attention-grabbing taglines. You can follow our previous blogs regarding how to attract visitors.

Don’t Misguide or Harass Your Visitor

Temporarily out of stock

In several sites we have noticed that, after selecting a product when you proceed to the cart, you find that the product is out of stock. Simply it’s harassing your visitor and shows lack of professionalism. Strictly avoid it. Be clear if an item is ‘out of stock’. Inform the visitor well before he invests time in the product. Rather turn his focus on similar and ‘available’ products.

Use Interactive Images

Best Website Design Services

Images are not just to decorate your website; it’s also to help your visitor understand about your products and services. So, always take your time to find out or create most suitable and enough expressive image for a particular product or section. Same is applicable for icons. Another point; always use high quality image which are purchased legally or collected from royalty-free.

affordable web development services

Tips on Engaging Web Development to Master The Market

Website development isn’t just having compiling the art and technology – it’s understanding the psychology of the audience and getting control of their mind. The more you understand your audience, the more control you can get to retain them until conversion. It’s the skill of the affordable web development services that the websites developed by them are most successful among hundreds of competitor websites. Though we’ve discussed on this topic in previous blogs, keeping the demand in mind, let’s today know how you can make your website more engaging and powerful to increase the conversion ratio of your shopping portal.

Don’t make your audience confused

Dont make your audience confused

When you have several choices, you become confused in what to choose. Isn’t it? So, don’t confuse your audience. Give them minimum but potential choices. For example, if you are developing a shopping portal, and make places everywhere to jump to another product, certainly, a major part of your customers will continue jumping from one product to another and the chances of conversion will decrease. Rather, let them select a product and them lead them to the detailed page of the product where you will get better options to convert them.

Help your audience to decide

It’s even better to help your customers understand that they are choosing the right product. There are several ways for it. You can provide detailed information about the product; explain the pros and cons; compare the product with similar products; or can provide social help. Yes, that’s the most effective way! People like to follow other people – no matter how knowledgeable they are regarding the product. Most of the affordable web development services make place to leave your comment and rating to help others get confirmed. You can also read our blog on 6 tips to remain creative and out-of-the-box web design.

Create artificial scarcity to give your audience a hurry

create artificial scarcity

Things become much precious when you come to know that you may miss it in some time. Yes, as per marketing strategy it’s known as ‘artificial scarcity’. Tags like, ‘offer ends in…’, ‘2 items in stock…’ etc. make people hurry in placing their order. However, we never suggest foul marketing strategy and that can affect your reputation permanently. No creative web design services will suggest you following any cheap strategy like hidden cost etc.

Use interactive images more than texts

People don’t like to go through long texts and if you provide tons of information in the front face, it can fade up their interest. There are some people as well who don’t have good knowledge on a particular language (mostly English). So, it’s always best to use self-expressive images and icons to help them understand at a glance. Today most affordable web development services follow this rule of thumb to improve customer satisfaction.

Highlight the best deals

Shopping is a habit of some people and they often buy products just because ‘it’s on offer’. Same is applicable for ecommerce. So, highlight all the ‘best deals’ at the first screen. Though it’ll not increase your sales drastically; still you’ll get some customers. On the other hand, it also provokes people to visit the site again to see if ‘their product’ is on offer.

Make it simple and fast

Last but not the least! Cheaper web developers try to attract their customer through gimcrack images that are less insight driven and no need to say that it increases the page loading time drastically. So, it’s always important to optimize all the images of your website and keep it as light as possible. In addition, allow the affordable web development services enough time to make your site simpler and interactive.

Creative Website Design

6 Tips to Remain Creative & Provide Out-of-the-Box Web Design

Designing, designing and design! Designers who are employed in creative web designing services remain busy throughout the working hours and hardly get time to give a shake to their pituitary to make space for creative thoughts and ideas. It certainly and prominently decreases the quality of work and that directly affects the reputation and revenue. It’s the common scenario in most of the developing countries like India. So, we have to find out some alternative way to improve our skills and retain in regular basis. So, pull up your shocks and get ready to sharpen your skills in shortcut.

1. Get Rid of Distractions & Demoralizing Comments

As your workload increases, you start providing monotonous output – no matter you are a designer, writer, painter or what. It’s natural. And as your work quality decreases, you start getting demoralizing comments from your seniors. It also is natural. So, what you can do, when you work in a creative web design services, is to ignore what negative they say about you. Never pay attention to these nonsense talks. Focus on what you are doing.

2. Allow Yourself Some Time

When you work in an organization, hardly you’ll be allowed to remain free. But, if you try, you could make out a few minutes for planning, wireframe designing and implementing. It’s highly important for any creative web designing services. Try it and see the change! It works amazingly. Plan, keeping the “yesterday’s” design aside. Don’t allow earlier designs affect your new thought.

3. Do Research

Some people may say that you are coping other’s concept. Say them the rule of thumb, – “when you collect idea from one, it’s plagiarism; when you collect idea from several, it’s research.” Make it habit to find out some award winning designs and follow their layout, color combination, typography, image and so on. Do it every day and millions of ideas will start budding into your mind.

4. Participate in Competitions

There are online sites that organize competitions to get their job done the best. Participate in those sites. Don’t be pessimistic regarding your skills. You can and you will. Every designer who works or want to work in any creative web designing services should have account in such sites. If you win, it’ll be added to your profile and will get some money in bonus. Isn’t it great! It’ll give your passion a boost. Don’t be hopeless if you can’t win in some competitions. Rather diagnose why They won; not why you lost.

5. Improve Your Skills

Web designing is not just having good knowledge on art; but also the technology. You need to polish your technical skills regularly. Join some online forums and follow their discussions regularly. If you have a smartphone, it can be more convenient, as we know hardly any creative web designing services will allow you to surf forums on working hours.

6. Design for Yourself

Whenever you get a work, don’t think that you are designing for your company. Make it yours. Why? It will be added to your portfolio. So, give your best to get the best outcome. If you don’t want to stay in the last bench, you must give some effort. We believe you have the skill, the passion, the creativity to become the best.

Useful handbook for cutom software development

A Useful Handbook for Custom Software Development

The demand of custom software development has increased in last a few years. People has eventually understood the necessity of a tailor made software. but, still more than half of the business organizations either use a ready-made software, offline software or don’t use any software. Why? Because, they don’t have a clear idea on how to develop a custom software, how to select the best software development company, or what can be the approximate costing. Well, here is a guideline for such businesspersons to offer them a freedom from the ‘compromises’ they do to their business.

Why custom software?

It may seem very childish question to many; but, there’re people who actually don’t know the right reason. Ready made software are developed with the plan to ‘fit all size’ which actually doesn’t works. Every business organizations that use such ready-to-use software, in fact compromises with their business. In such scenario, a custom software can help you get the perfect solution that you were looking for. It will have every that feature and functionality that you ever wanted. All the software development company, that develops custom software suggests their clients to go for custom software; not because they have better profit, but because it will satisfy the customer more than the off-the-shelf one.

Outsourcing or local development?

It’s an old argument. Well, both have their own advantages. Both have several votes. However, if you contact any local software development company, you’ll surely have a better control over the development process and will get a better convenience to communicate with the team. Though many would say that, online method also have several easy communication systems, it generally lengthens the communication process and makes it difficult to clarify some complex matters.

Risc Factor of Custom Software Development


How to calculate the costing?

Well, there’s no fixed theory. The best way is to compare the price with the selected top software development companies. However, you must know that generally custom software development costs more than ready-made-software. However, if you focus on the benefit part, it’ll surely appear more budget-friendly than those of the ready made ones. Remember, the more features you’ll demand, the more cost you have to pay. So, don’t lengthen the project uselessly and focus on the major features only. You can add some more features later on as you become financially more strong.

Well, then how to start the software development?

Today it’s very for several customer focused software development company. Just note down the major requirements and visit any IT firm and they will guide you through the process. However, if you can provide most of the information, the chances that you’ll get the perfect software will increase. You must know that they are master of the technology and you are master of your business. Combining both will provide the best outcome.

What more should I keep in mind?

Yes, there are certain points that you never should overlook when you consult with your software vendor. Support is the most important among them. No matter how better software you develop, you must need an excellent quality support with round the clock availability. Apart from this, you need the scope to upgrade your software, no matter it’s MLM software India, or anything else. Remember, scalability of software ensures a long life of the software.

NBFC Software

Secrets to Keep The Market of Your Bank Bullish Round The Year Using NBFC Software

Financial sector is the most lucrative area to get unbelievable profit in the least effort and shortest time. In countries like India, most of the giant business organizations get involved in the financial business to boost up their profit in the quickest way. However, it’s very surprising that when both the Demand and Supply is high, hardly few companies can collect the real cherry on the cake. Why? Because, it requires a tight control on the business activities, short turnaround time, high performance, low overhead and a constant source of potential customers. Without help of any powerful online NBFC software, it’s next to impossible in today’s competitive market. Let’s get some insight in this regard.

What are the problem areas?

In the hurry to become millionaire overnight, most of the NBFCs compromise in some major areas that affect their business and reputation in the long run. Here are some facts regarding the hurdles of growth:

  • Lack of infrastructure
  • Lack of skilled employees
  • Less insight driven marketing strategy
  • Complicated and frustratingly long business protocols
  • Absence of powerful online NBFC software
  • Less transparency in reports
  • Less visibility to future prospects
  • Poor communication between bank and customer
  • High overhead cost; low performance

We don’t say that all the companies are running in loss or they don’t have a powerful plan to increase their profit. But, it’s the high Demand of the market and absence of better alternatives that are still working in their favor. So, what we want to say is, if you can eliminate all these aforesaid issues, it would be much easier to get a solid foundation for the company. You don’t have to hard sell your products anymore. Isn’t it great!

NBFC Software Graph

Is it possible to implement in small companies like ours?

Of course, it’s not a cup of tea; neither it’s impossible. You just need a convenient way to get complete control over your business. And a complete report of your business is an indispensable weapon for you in this process. However, if you wait for your employees to create reports of different departments, you might waste another year and then it will be an ‘outdated report’. So, it’s always an intelligent decision to go for an automated NBFC software that will keep you up to date all the time from everywhere. Just log in and check what you want to know.

My staffs & customers aren’t well savvy. Won’t the software complicate the process even more?

Well, most of us, who have ever used any business software thinks so. Indeed they have used a generic offline software. But, technology have changed unbelievably and so do the intelligence of the software. There are online software it becomes really tough to guess ‘how did the software know, what I’m looking for!’ It’s nothing but a perfect mix of their passion, research, knowledge, skill and above all creativity. No matter how computer savvy your staffs or customers are, if they know how to open the website, they will be able to do everything easily.

Well, the software will manage the records. What more can we expect?

Unlike earlier days, online software are developed for more narrowed purpose with wider opportunities. Today, reputed IT companies have understood that ‘one size fits all’ isn’t a good idea to excel. They designs software with more powerful and intelligent features that will give you not just some records, but some insight driven statistics. You can develop robust strategy depending upon these statistics – both to maximize your resource utilization as well as to grab the potential customers.

As a bonus, you can get a quicker control over the huge overhead cost that without being insane. As we have found during research, that even the employees love to work with such NBFC software. Why? Here are some of the major reasons:

  • Reduces the workload by simplifying the work procedure
  • Reduces manual error through brilliant validations
  • Reduces necessity of rigorous concentration by automating work flow
  • Making it easy to find out data by paperless transaction
  • Easier to stay update about dues, overdues, customer data, contacts etc.
  • Better communication to customers and staffs through integrated email system
  • No mistake in updating customers because of automated email alerts
It must need high end machineries and infrastructure. I don’t think that we can afford.

Opposite indeed. One of the top benefits of online software is that you don’t need to invest huge in hardware environment for your online NBFC software. Everything will be hosted in a remotely located server (might be on the server of the software vendor) and will be connected to the internet. You can access all the information from any device like desktop, laptop, Smartphone or tablet if it is connected to the internet.

Everyday we listen about cyber scams. Isn’t it risky to go online?

That’s true that cyber scams are increasing everyday and so do the online security. Confused! Cyber criminals always target the less secure software or accounts as the number of such easy-going software isn’t too low. But, reputed companies hire special programmers to protect their software through multi layer protection shield. As NBFC software are used in banks, it’s always suggested to purchase your software from established software vendors like Xentric Technologies. For more satisfaction, ask the vendor to explain what kind of security system they use in their software. Otherwise, data in online software can be securer than your physical office.

And what about off-the-shelf and custom NBFC software?

Custom software generally requires a bit high budget and that’s why people mostly go for ready to use software. But, in the long run custom software always returns better. Why? Because it’s dedicatedly designed for you company with your own requirements. Here you’ll pay for what you need or use; not for the visually good but useless features. However, it’s best to consult with a reputed software vendor for more information.