Category Archives: Web Development

ecommerce website development

Starter’s Guide to Launch Ecommerce Website Online with Faster ROI

When did you last go to any shopping mall? If you are a working person, probably you have to think a lot, because today we don’t have much time for such ‘luxuries’. If I enquire a bit more, there’s a good chance that you will say that you prefer to buy online.

It’s very true that within last a few years, queries for ecommerce website development has increased unbelievably; and of course the reason is the boom in the number of online buyers. Though there’s still a huge gap in the number of online and offline shoppers, it’s not ignorable anyhow.

So, It Can Be A Good Business Opportunity
Yes! Every day offline sellers contact ecommerce website development companies in Kolkata to start their online business. But, when they plan to upgrade themselves, they become puzzled between so many technical terms and eventually end up with a petty worthless online shopping site and within a few months they realize that the whole idea is super-flop.

Yes, The Grapes Are Sour
Aw, it’s not that your ‘idea’ was wrong; but your tool wasn’t perfect to fight with those giant companies. Just like you add shelf & showcase, arrange products, employ sales person etc. in your shop, you need to implement those functions through creative website development technology.

Then What Should I Do?
Just remember, your weapon itself needs to be enough efficient, intelligent and powerful to retain your customers and increase the chances of conversion. How’s that possible? Here we have discussed it in detail in this article.

First Thing First
Of course we aren’t going to discuss about ‘demand and supply’ type of theory. We believe you know that better than us. First you decide if you want an ecommerce website, an app or both? All have some advantages and disadvantages. Here’s a brief:

Advantages of Website
Target wide range of customer types
Customers can reach through organic search
Easy to Increase Leads through AdWords Campaign
Provide more information through a single screen
Easy to implement compelling features
Easy to operate for aged and less savvy users

Advantages of App
Can easily target smartphone users
Easy to create more dedicated customers
Simple to feed offers through Push Notification
Can be used on-the-go and thus can expect more involvement
Simple to offer location-centric offers

So, What Should I Go For?
Thumb of rule, “The more you invest, the better ROI you’ll get”. But, in our opinion, one must not bypass the ecommerce website development. You always get the chance to escalate your sales by clubbing your website with a mobile app. But, first concentrate on the vast web market.

Okay! I Know A Few Low Cost Website Vendors
Argh! When you are planning to develop shopping site, ‘price’ should be the last question you ask to your vendor. You just focus on the features and functionalities. Two similar type of online shopping portal may differ vastly in backend functionalities and of course it’s ultimate power. And as your hard-earned money will be invested, you never should say, “I don’t understand these; do what is good”.

It’s Fact That I’m Non-Technical
We know. If you were a technical person, you wouldn’t have continue reading this article till now. So, first you research some good ecommerce website design and note the features that you love and that you need. Remember some ‘lovely’ features may multiply your cost. And, experts are always there to rectify your mistakes.

Now provide the list of requirements (known as SRS – Software Requirement Specification) to your vendor and ask for their suggestion. If they add or deduct any from your list, ask for clarification. You just need to understand the front-end effect from them – not the complex backend functionalities.

What Technology Is Best for Me?
If you don’t understand technology well, don’t force your vendor to follow your choice just because ‘that’ site is developed on this technology. Your shopping site development company would suggest you the most suitable and cheaper option for you.

Generally, Magento and WooCommerce are popularly used as dedicated ecommerce website development technologies. However, some company may deliver you a better website on ASP.Net or Custom PHP or something else. Better, you let the experts do their job their way.

How Much Budget Is Enough for A Startup Business?
It depends on how complex and vast are your functionalities. Or in simple word, the more appealing and powerful you want to make your site, the more you need to invest. And there might be huge difference between the minimum and maximum amount.

Well, Then What Will Be My Steps to Start?
Simply, do research; create a draft of design layout and functionalities; contact the best ecommerce website development company; discuss your idea; and assign the project. Also, we would recommend to opt for a short digital marketing service, once your site is live to promote your website among the crowd. All the best.

affordable web development services

Tips on Engaging Web Development to Master The Market

Website development isn’t just having compiling the art and technology – it’s understanding the psychology of the audience and getting control of their mind. The more you understand your audience, the more control you can get to retain them until conversion. It’s the skill of the affordable web development services that the websites developed by them are most successful among hundreds of competitor websites. Though we’ve discussed on this topic in previous blogs, keeping the demand in mind, let’s today know how you can make your website more engaging and powerful to increase the conversion ratio of your shopping portal.

Don’t make your audience confused

Dont make your audience confused

When you have several choices, you become confused in what to choose. Isn’t it? So, don’t confuse your audience. Give them minimum but potential choices. For example, if you are developing a shopping portal, and make places everywhere to jump to another product, certainly, a major part of your customers will continue jumping from one product to another and the chances of conversion will decrease. Rather, let them select a product and them lead them to the detailed page of the product where you will get better options to convert them.

Help your audience to decide

It’s even better to help your customers understand that they are choosing the right product. There are several ways for it. You can provide detailed information about the product; explain the pros and cons; compare the product with similar products; or can provide social help. Yes, that’s the most effective way! People like to follow other people – no matter how knowledgeable they are regarding the product. Most of the affordable web development services make place to leave your comment and rating to help others get confirmed. You can also read our blog on 6 tips to remain creative and out-of-the-box web design.

Create artificial scarcity to give your audience a hurry

create artificial scarcity

Things become much precious when you come to know that you may miss it in some time. Yes, as per marketing strategy it’s known as ‘artificial scarcity’. Tags like, ‘offer ends in…’, ‘2 items in stock…’ etc. make people hurry in placing their order. However, we never suggest foul marketing strategy and that can affect your reputation permanently. No creative web design services will suggest you following any cheap strategy like hidden cost etc.

Use interactive images more than texts

People don’t like to go through long texts and if you provide tons of information in the front face, it can fade up their interest. There are some people as well who don’t have good knowledge on a particular language (mostly English). So, it’s always best to use self-expressive images and icons to help them understand at a glance. Today most affordable web development services follow this rule of thumb to improve customer satisfaction.

Highlight the best deals

Shopping is a habit of some people and they often buy products just because ‘it’s on offer’. Same is applicable for ecommerce. So, highlight all the ‘best deals’ at the first screen. Though it’ll not increase your sales drastically; still you’ll get some customers. On the other hand, it also provokes people to visit the site again to see if ‘their product’ is on offer.

Make it simple and fast

Last but not the least! Cheaper web developers try to attract their customer through gimcrack images that are less insight driven and no need to say that it increases the page loading time drastically. So, it’s always important to optimize all the images of your website and keep it as light as possible. In addition, allow the affordable web development services enough time to make your site simpler and interactive.